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Personal Branding and Your Online Presence

Professional headshot - photo of a student smiling at the camera, showing her personal brandIn a job search, you are marketing yourself, and conducting an effective search requires having a “personal brand.” Just like a company’s brand is what they’re known for, your personal brand is your professional reputation – it’s what YOU are known for. In today’s job market, it is critical to have a strong personal brand, which means taking steps to develop and promote your brand before and during your job search.

What would you like to do?


The Job Search Process virtual workshop discusses developing and promoting your brand and how to incorporate your branding and online activities into your job search plan. Additionally, the Personal Branding and Your Online Presence virtual workshop is Coming Soon! (See all presently available virtual workshops.)



LinkedIn is the world’s largest professional networking site, and your LinkedIn profile should be an important part of your branding strategy. On our LinkedIn for Students page, access videos and other tutorials to help you maximize the use of LinkedIn in your job search.



A portion of the Job Search Process Handout focuses on personal branding and your online presence.



Still have questions or need assistance developing or promoting your personal brand? Send your questions to a Career Counselor. If you want a LinkedIn profile review, include the link to your page!