Tips for Creating a Successful Booth
Provided by the Boise State University Career Center
There are ways to make your booth more interesting
and approachable. The
suggestions below may help you maximize your time and efforts:
WHEN PLANNING YOUR BOOTH...
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Your booth suggests the demeanor and
the degree of formality that your organization expects. Whether
you take a more or less formal approach, either way will send a
message about your organization's expectations. What image do
you want to project?
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Attention to detail lends
credibility. Distinct, legible displays attract interest and
describe your needs. Beforehand, you may want to view your
displays from ten to twenty feet away for readability and to see what
impressions they give. Booths will be labeled with a 8 x 10 sign on the table to help direct you to your table on the day of the
event.
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Booths are arranged back-to back
between aisles. Expect approximately two to three feet between
skirted tables. Although a backdrop for your booth is not
essential, it is an asset if you already have one on which to post
your display. Should you have an unusually large backdrop, please
let us know before the event so that we can place your booth to
accommodate it.
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You may want to add enticements to your
booth; promotional gifts can be icebreakers that will help you connect
with the fair participants. (Note: The Students Union's policy
does not allow for distribution of food products.)
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Recommended supplies to have on hand
include applications, brochures about your organization, business
cards, and a sign-up sheet in case you want to take down names and
telephone numbers.
WHILE AT THE EVENT
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Standing can gain more attention than
sitting at your booth. Make yourself open to participants by
making eye contact, smiling, and speaking enthusiastically.
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If there are two or more representatives at
your booth, try to avoid in-depth conversations among yourselves; participants may respect your conversation and hesitate to
interrupt. If you are alone, avoid reading and doing busy work.
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Unless you absolutely have to leave, it
is important to remain at your booth or leave a note telling when you
expect to return.
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